A little more about me
Skills
UI-focused/UX
Websites design
Wireframing
Animations
Design systems
Socials & EDMs
Conceptual design
Campaign design
KVs and POS
Style guides design
Presentations
High-end print material
Annual reports & magazines
Packaging
Image retouching
Art-directing photoshoots
In-house studio setup
AI content & prompting
Background
Hi, I’m Katerina Derbyshire award-winning Senior Integrated Designer with over 15 yrs experience in luxury automotive, premium alcohol, fashion, corporate, pharmaceutical and FMCG. After spending the last decade in Australia and Europe, I’m excited to be back in New Zealand, bringing experience back home.
Throughout my career, I’ve worked with top brands at award-winning advertising agencies such as Publicis Emil, Dentsu Aegis Network, and Traffik (Clemenger Group) to name a few, as well as global marketing teams such as one of the world’s top wine producer Treasury Wine Estates and an internationally-renowned makeup brand Napoleon Perdis.
Tools
Figma
Sketch App
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Adobe After Effects
Adobe XD
Adobe Firefly
Power Point
Midjourney
Trello
WIX Studio
Squarespace
Expertise
From concept to campaign execution, I apply user-centred approach to create designs solutions that inspire and engage. Bring brands to life on multiple levels through integrated digital and print campaigns, websites, brand activations, marketing material and consumer promotions.
With a keen eye for detail, I thrive in dynamic environments, maintaining a calm, organised, and solutions-driven approach while leveraging the best of technology to streamline workflows.
I remain motivated and adaptable to any work setting - whether part of a big agency, global marketing team with multiple stakeholders or managing projects remotely across time zones.