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Mercedes-Benz Electric
Digital campaign
For the launch of Mercedes-Benz’s luxury electric vehicles in Australia and New Zealand, the brief focused on rolling out a digital campaign that reflected the brand’s premium style. This included creating a mix of static and animated banners designed to capture attention and build excitement across online platforms.
online purchase journey
Mercedes-Benz transformed the car buying experience in Australia with a simplified, transparent process designed to save time and encourage the switch to electric vehicles. I was responsible for creating visuals of the online purchase journey, lockup and developing iconography used across the website, videos, and presentations.
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