A brief by Nestlé was to create a promotion for their premium pet food brand, Fancy Feast. This campaign featured prize redemptions showcasing the new season’s fabric designs by renowned Australian fashion designer Leona Edminston. It was featured in major Australian supermarkets and social media.

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I contributed to project management, assisted with photoshoot art direction, and oversaw the POS rollout. Additionally, I designed the promotional key visual and promotion microsite UI. I also worked on application of fabric patterns to the prize redemption products.